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The Program

The Baltimore Metropolitan Council and Maryland Department of Transportation Motor Vehicle Administration Highway Safety Office (MDOT MVA MHSO) teamed up with local partners to launch the Look Alive campaign to raise awareness of pedestrian and bicycle safety and educate drivers, pedestrians, and bicyclists about safe use of roadways in the greater Baltimore region.

The campaign integrates several components, including TV and outdoor advertising, grassroots outreach, and media relations. It is meant to complement, not replace, the efforts of state and local governments and agencies to engineer and build safer streets and sidewalks, enforce laws, and train better drivers, bicyclists, and pedestrians.

Crash Statistics:
Even One Death Is Too Many

Nationwide Facts (2017)
Deaths
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Pedestrians

Cyclists

Estimated Injuries
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Pedestrians

Cyclists

35% increase in pedestrian fatalities from 2008 to 2017

The Governors Highway Safety Association reports the number of pedestrian fatalities increased by 35% from 2008-2017.
Sources: 1 2 3

Baltimore Regional Facts (2018 - Preliminary)
Deaths
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Pedestrians

Cyclists

31% of all traffic fatalities in the region

Pedestrians and bicyclists made up 31% of the 223 traffic fatalities in the Baltimore region in 2018.

Maryland Facts (2018 - Preliminary)
Deaths
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Pedestrians

Cyclists

50% of pedestrian and bicyclist fatalities in the state

Pedestrian and bicyclist fatalities in the Baltimore region accounted for 50% of the pedestrian and bicyclist fatalities in the state in 2018.

Enforcement

Look Alive public awareness efforts are conducted in conjunction with increased law enforcement "waves" in which local police put an added emphasis on enforcing traffic safety laws to protect people walking and biking. This multi-pronged strategy has been shown to compound public safety campaign results and positively affect behavior.

Learn the laws

Evaluation and Reporting

Look Alive conducts pre- and post-campaign surveys to measure awareness and attitudes among drivers, cyclists, and pedestrians. Detailed post-campaign reporting also includes impressions and engagement via paid media, donated media, news coverage, digital efforts, and outreach.

For more information on the Look Alive campaign, contact Bala Akundi, Baltimore Metropolitan Council’s Principal Transportation Engineer, at bakundi@baltometro.org.